Logan Paul’s and KSI’s hydration drink, Prime, entered the market in 2022. Since then, it has often been in the news because of the commotion it caused in some stores.
In the UK, Prime hydration drinks have at first only been sold by ASDA, but things are starting to change. After some recent news, you probably wonder
Does Aldi sell Prime Hydration now?
Sometimes. For now, Aldi only sells Prime Hydrations drinks during special promotions.
This may change soon, as Prime Hydration’s exclusive deal with ASDA and the Emirates Stadium will end at some stage. For more information, keep reading.
Do All Aldi Stores Sell Prime Hydration?
When Prime drinks are a part of Aldi’s “Special Buys,” all stores participate in this promotion. All stores get a certain number of products shipped to them, and it is very unusual to find a store that would not participate in Aldi’s promotions.
The only problem you will run into is that Prime Hydration is usually sold out within minutes of the day it is available.
Why Is Prime Hydration So Quickly Sold Out In Aldi?
Prime has been hyped up on Social Media. Especially fans/followers of YouTubers KSI and Logan Paul were constantly exposed to clever marketing strategies surrounding the drink. The two “influencers” have a following of millions of people.
Many of these fans are children and teenagers – who then influence their parents to buy certain products. This has led to a huge demand for Prime Hydration drinks.
The demand has only worsened because the drink is perceived as difficult to get your hands on. It is rare, it is popular – it is something people “must” have.
This is why most Aldi stores sold their Prime Hydration stock within the first hour on the first day stores offering the product.
Why Have Aldi And Prime Been In The UK News?
When Aldi first offered Prime Hydration in their UK stores, chaos and disappointment followed. When Prime Hydration was first available, thousands of people across the UK queued in front of Aldi stores well before opening hours.
And once the doors opened, chaos broke out. In stores where access to Prime bottles was not restricted by staff, teenagers, as well as some adults, climbed over shelves to get to the drinks first.
People, including children, were pushed around and crushed against shelves. Some say it’s a miracle nobody had been seriously hurt.
This behavior over a bottle of flavored water was so astonishing to most people that many videoed what they saw. These videos and reports made it to many news stations – and even reputable news like Sky News reported on this.
Which Prime Flavors Does Aldi Sell?
So far, Aldi only has three of Prime’s flavors for sale
- Ice Pop
- Lemon Lime
- Blue Raspberry
If you are interested in other flavors, you can try the official Prime store online. This is where you can also find the following flavors
- Grape
- Meta Moon
- Tropical Punch
- Orange
The site is often out of stock, so you need to check often not to miss the time when new stock is added.
How Much Does A Bottle Of Prime Cost In Aldi?
Aldi is charging £1.99 per bottle. For now, you cannot buy Prime Hydration in multi-packs in Aldi (which might change in the future).
With that price, it’s no wonder people are flocking to Aldi to buy this popular drink. In some other places in the UK, private sellers were charging up to £70 per bottle.
Is There A Limit On How Many Bottles Of Prime You Can Buy in Aldi?
As the drink is so popular, Aldi put limits in place. Each customer can buy only one bottle of each flavor – i.e., three bottles in total.
In some stores, Prime Hydration bottles are not on open display in the middle aisle (where “Special Buys” are always displayed in Aldi stores) but are handed out by staff to queuing people to avoid injuries and fights.
What Are My Alternatives If I Can’t Find Prime In Aldi?
Your local Aldi stores have likely already sold all their stock – as each store only receives a limited number of bottles. If you missed the most recent Aldi “Special Buy” for Prime, you have other options – some better than others.
If you do not want to be ripped off, you should check your local ASDA stores, as ASDA is currently the only UK supermarket with a deal to constantly sell Prime Hydration.
ASDA stores often have no Prime drinks available later in the day as fans flock to the stores right after they open, so you need to be quick to get your hands on a bottle.
Tesco will, at some stage, start selling Prime Hydration, most likely in spring/summer 2023 when ASDA’s exclusive deal runs out.
You will also find plenty of private sellers in the UK on eBay, Amazon, and Facebook marketplace. A word of warning, though: these private sellers will charge you a fortune for a single bottle, and there have been reports of scammers.
So, if you decide a bottle of Prime is worth £33 or more, make sure you use a reputable platform and don’t fall for the usual scammer tactics.
Final Thoughts
For now, it looks like buying a bottle of Prime in the UK is either
- A matter of luck (be in the right store at the right time), or
- A matter of spending a fortune.
Fortunately, changes are on the horizon. More stores, e.g., Tesco, will add Prime Hydration to their product line-up in the future, so fans of the drink can find it in more locations. This will take the pressure off other stores.
In addition, once everyone gets to try the drink, some people might decide it’s not to their liking. Everyone is just curious about it, but this will also change.
Those two factors combined will make it easier to find and buy Prime Hydration bottles for the normal price in the future.
